Creative Director Derrick Rutherford has assembled an elite team of trained professionals whose talent and flair have become notorious throughout the industry.

Each member of the team is critical in the overall success of the salon and all members work together to create the best possible environment for our clients.

If you prefer to book an appointment with a specific member of the team, please make your preferences clear at the time of booking.

Derrick Rutherford

Creative Director

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Derrick is recognized as one of Canada’s leading stylists and is part of a new generation of hair designers responsible for shaping today’s hair industry. As part of the Matrix International Design Team, Derrick travels the globe sharing his creativity and precision cutting techniques with stylists eager to expand their knowledge and skill. Derrick’s talent coupled with his friendly personality and warm stage presence makes him a popular, sought-after instructor. Derrick has advanced his own career through active participation with the Matrix Education Team and has reached the highest level of achievement, serving now as a member of the distinguished Matrix International Design Team. Derrick puts his belief into action at his own salon where as Artistic Director, he nurtures and coaches his artistic team, helping them achieve the highest level of confidence within their own sense of creativity. Oprah Winfrey – Makeovers for “Locks of Love”, Sundance Film Festival – Premier Magazine and New York Fashion Week – In Style Magazine are a few of the examples of how Derrick is living proof that stylists have the ability and opportunity to take their talents beyond the salon and onto the international stage.

5. Julio Rodriguez

Julio Rodriguez

Artistic Director

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Julio started his career as a stylist back home in New Jersey. Our resident Jersey Boy developed his love of colour in Fine Arts, and has since become a sought after colour specialist. With his attention to detail in ‘blonding’ and corrective colour his clientele quickly grew. Julio’s career highlights include styling the hair of Hispanic megastars such as Michelle Rodriguez and Pilar Montenegro for People Magazine (Español), for their 50 Most Beautiful Latin Issue. Julio has worked backstage for Imitation of Christ at New York City’s famed Fashion Week and Boston’s Disco Ball with Betsey Johnson. His educational work for Matrix as a Guest Artist has taken him to every major city across the United States and abroad to Europe including the Czech Republic, Hungary and Italy. Julio continuously works on photo shoots, and has been published in Modern Salon, Salon Magazine, Canadian Hairdresser, as well as European magazines. Julio continues his drive for education with his work as an Artistic Director for Matrix haircolour. “I love the hairdressing industry because it allows me to create beauty on a different canvas daily, either working behind the scenes with models or with our wonderful clients in the salon!”

Andrea Smid

Salon Coordinator

Andrea plays the role of keeping the salon organized as well as catering to the clients wants and needs. She has worked in a bunch of different roles but always found that particular role wasn’t right for her. Starting her career as a salon coordinator has broadened her knowledge in the hair industry and has allowed her to be apart of a family oriented team and environment, which she has always wanted.

I like to create a welcoming atmosphere for existing clients as well as new ones.

Alicia Contini

Master Stylist / Make-Up Artist

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Alicia’s precise cutting and colouring techniques make her a breathe of fresh air in our salon. Alicia is new to Guelph from Edmonton and loves to socialize as well as meet new people. She makes everybody in her chair feel at home with her bubbly and energetic personality. With over 15 years experience Alicia provides creative and edgy looks to prove to her clients she loves what she does. She specializes in short hair and loves to add her creative edge to every fun short hair look. Alicia is now accepting new clients!

I became a hairstylist to pursue my passion,to be able to connect and relate to all individuals.

Tazmin Smith

Master Stylist / Make- up artist

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Taz is our salon manager with an up-beat and outgoing personality that keeps up with the current trends to give you the latest style. Taz has been in the industry for over 6 years and has just started educating for Matrix recently. She has been a hair show and photoshoot competitor on multiple occasions with awards to show for it. She specializes in all aspects of colour to create you that perfect look to bring out your inner beauty.

I’m a passionate individual that combines & creates something extraordinary for every guest.

Jennifer Mizzi


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Having studied fashion design Jen enjoys doing research on the latest fashion & hair trends. Jen has a particular interest in high fashion avant-garde and anything unique or different. With her positive, friendly and outgoing demeanour in combination with her close attention to detail Jen is great at making her clients look and feel their best. Jennifer is now accepting new clients!

I became A Hairdresser because I love creating beauty which transcends confidence.

Erika Fletcher


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Erika has worked in the salon industry for ten years. She has advanced training with product lines such as Matrix, Aveda, Moroccan Oil, Kérastase and Goldwell. She excels in all areas: colouring, cutting and styling, after extensive training with our creative and artistic directors. She specializes in blondes and extensions, but has a passion in working on all areas of hair. She consistently continues expanding her knowledge in order to make her guest feel beautiful inside and out. Her positive outlook, sweet demeanour and killer skills makes a highly sought after stylist.

I love the satisfaction of making people happy with my passion for
meeting the hair wants and needs of my guests.

Emma Porcellato


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Emma Porcellato has been in the hair industry for 4 years. Starting out as our co-op student and participated in the accelerated OYAP Program. Emma specializes in Balayage, upstyles and hair extensions. Emma is always keeping up to date on the latest hair trends. She also has a strong competitive side with victories to prove it, most recently winning the Bangstyle Supreme title as well as the So You Think You Can Style Contest “Best Balayage” in which she placed first and was featured in Salon Magazine. She was also a 2018 Semifinalist in the Canadian HairDresser of the Year Awards in the student apprentice category. In Emma’s time off you’ll find her working on her next competition, travelling or spending time with her family and friends.

I became a hairstylist because I love seeing the amazing transformations I create through hair color.

Vivien Paragi

Stylist / Make-up artist

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Vivien has been in the industry for 4 years. She loves to work with long hair and create unique colors and styles for her guests. Vivien also loves to use extensions to create satisfaction to her guests wanting long voluminous hair. In Vivien’s free time you will find her attending festivals and also spending her weekends in Toronto enjoying the night life.

I became a hairdresser because I love to create different looks and styles that compliment the clients features.

Lorenda Rouse


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Lorenda was originally taught the love of hair design at Voila Institute. Where the love was only furthered after improving her skills with the help of our very own Creative and Artistic Directors. Now she has been in the industry for 5 years and is still loving it. With her close attention to detail and perfectionist ways, she loves being able to create something that unique for all guest. When she’s not at work you will catch her going on her adventures, taking nature photos.

I love being able to use my creative talents in order to design something that is unique to the guest.

Callie Cabral

New Talent / Makeup Artist

Callie has been our team for two years. She came as a co-op student and was then taken under Julio’s mentorship. Working along side with him she excels in colour and is also a sought after make-up artist. This young talent gives 100% in everything she does.

Caring and grooming cattle as a young child on my family farm made me realize how much I love creating styles with hair.

Cherie Krekel


Cherie finished her schooling at Gina’s Collage for Advanced Hairstyling in Waterloo and since then continues to learn from our directors and team. Cheries passion for hair stems from a young age and has only grown over the years with a constant desire to learn more. Her high attention to detail combined with her caring and passionate personality won’t settle for anything less then complete satisfaction from her clients. When not in the salon you will find Cherie spending quality time with her family and pets.

I love pursuing my life long passion and sheer enjoyment of creating beauty with hair.

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