Creative Director Derrick Rutherford has assembled an elite team of trained professionals whose talent and flair have become notorious throughout the industry.

Each member of the team is critical in the overall success of the salon and all members work together to create the best possible environment for our clients.

If you prefer to book an appointment with a specific member of the team, please make your preferences clear at the time of booking.

Derrick Rutherford

Creative Director

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Derrick is recognized as one of Canada’s leading stylists and is part of a new generation of hair designers responsible for shaping today’s hair industry. As part of the Matrix International Design Team, Derrick travels the globe sharing his creativity and precision cutting techniques with stylists eager to expand their knowledge and skill. Derrick’s talent coupled with his friendly personality and warm stage presence makes him a popular, sought-after instructor. Derrick has advanced his own career through active participation with the Matrix Education Team and has reached the highest level of achievement, serving now as a member of the distinguished Matrix International Design Team. Derrick puts his belief into action at his own salon where as Artistic Director, he nurtures and coaches his artistic team, helping them achieve the highest level of confidence within their own sense of creativity. Oprah Winfrey – Makeovers for “Locks of Love”, Sundance Film Festival – Premier Magazine and New York Fashion Week – In Style Magazine are a few of the examples of how Derrick is living proof that stylists have the ability and opportunity to take their talents beyond the salon and onto the international stage.

5. Julio Rodriguez

Julio Rodriguez

Artistic Director

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Julio started his career as a stylist back home in New Jersey. Our resident Jersey Boy developed his love of colour in Fine Arts, and has since become a sought after colour specialist. With his attention to detail in ‘blonding’ and corrective colour his clientele quickly grew. Julio’s career highlights include styling the hair of Hispanic megastars such as Michelle Rodriguez and Pilar Montenegro for People Magazine (Español), for their 50 Most Beautiful Latin Issue. Julio has worked backstage for Imitation of Christ at New York City’s famed Fashion Week and Boston’s Disco Ball with Betsey Johnson. His educational work for Matrix as a Guest Artist has taken him to every major city across the United States and abroad to Europe including the Czech Republic, Hungary and Italy. Julio continuously works on photo shoots, and has been published in Modern Salon, Salon Magazine, Canadian Hairdresser, as well as European magazines. Julio continues his drive for education with his work as an Artistic Director for Matrix haircolour. “I love the hairdressing industry because it allows me to create beauty on a different canvas daily, either working behind the scenes with models or with our wonderful clients in the salon!”


Alicia Contini

Master Stylist/ Make-Up Artist

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Alicia’s precise cutting and colouring techniques make her a breathe of fresh air in our salon. Alicia is new to Guelph from Edmonton and loves to socialize as well as meet new people. She makes everybody in her chair feel at home with her bubbly and energetic personality. With over 10 years experience Alicia provides creative and edgy looks to prove to her clients she loves what she does. She specializes in short hair and loves to add her creative edge to every fun short hair look. Alicia is now accepting new clients!

Tazmin Smith

Master Stylist / Make- up artist

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Taz is our salon manager with an up-beat and outgoing personality that keeps up with the current trends to give you the latest style. Taz has been in the industry for over 6 years and has just started educating for Matrix recently. She has been a hair show and photoshoot competitor on multiple occasions with awards to show for it. She specializes in all aspects of colour to create you that perfect look to bring out your inner beauty.

Emma Porcellato

Master Stylist


Emma Porcellato has been in the hair industry for 4 years. Starting out as our co-op student and participated in the accelerated OYAP Program. Emma specializes in Upstyles and finishing techniques. Emma is always keeping up to date on the latest hair trends. She also has a strong competitive side with victories to prove it, most recently winning the Bangstyle Supreme title and also becoming a Semifinalist in the Canadian HairDresser of the Year Awards in the student apprentice category. In Emma’s time off you’ll find her working on her next competition or spending time with her family and friends. 



Jennifer Mizzi


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Having studied fashion design Jen enjoys doing research on the latest fashion & hair trends. Jen has a particular interest in high fashion avant-garde and anything unique or different. With her positive, friendly and outgoing demeanour in combination with her close attention to detail Jen is great at making her clients look and feel their best. Jennifer is now accepting new clients!



Erika Fletcher


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Erika has worked in the industry for 6 years and has helped her old salon compete in hair shows nationally. She has had training with product lines such as Matrix, Aveda, Moroccan Oil and Goldwell. Erika is always looking to expand her knowledge and is currently taking precision cutting and colouring classes from Derrick and Julio. She loves to keep up with current trends and make her client feel beautiful inside and out! Erika is now accepting new clients!


Vivien Paragi

Stylist/ Make-up artist

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Vivien Paragi’s passion for hair stemmed from watching hair professionals transform their guest. Vivien graduated from Conestoga College in marketing & advertising and utilizes those talents with our social media. In addition to her expertise in marketing, Vivien’s strong leadership and teamwork skills make her a fundamental component to the daily operations of the salon. Viviens’ outgoing and friendly personality, combined with our professional training makes her an integral part of our team.

Lorenda Rouse


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Lorenda Rouse’s Finished her hair schooling at Voila Instutite in Kitchener and since then has learned various different techniques from our directors. She specializes in up-do’s and curling techniques. Lorenda is now accepting new clients!



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