Creative Director Derrick Rutherford has assembled an elite team of trained professionals whose talent and flair have become notorious throughout the industry.
Each member of the team is critical in the overall success of the salon and all members work together to create the best possible environment for our clients.
If you prefer to book an appointment with a specific member of the team, please make your preferences clear at the time of booking.
Derrick is recognized as one of Canada’s leading stylists and is part of a new generation of hair designers responsible for shaping today’s hair industry. As part of the Matrix International Design Team, Derrick travels the globe sharing his creativity and precision cutting techniques with stylists eager to expand their knowledge and skill. Derrick’s talent coupled with his friendly personality and warm stage presence makes him a popular, sought-after instructor. Derrick has advanced his own career through active participation with the Matrix Education Team and has reached the highest level of achievement, serving now as a member of the distinguished Matrix International Design Team. Derrick puts his belief into action at his own salon where as Artistic Director, he nurtures and coaches his artistic team, helping them achieve the highest level of confidence within their own sense of creativity. Oprah Winfrey – Makeovers for “Locks of Love”, Sundance Film Festival – Premier Magazine and New York Fashion Week – In Style Magazine are a few of the examples of how Derrick is living proof that stylists have the ability and opportunity to take their talents beyond the salon and onto the international stage.
Julio started his career as a stylist back home in New Jersey. Our resident Jersey Boy developed his love of colour in Fine Arts, and has since become a sought after colour specialist. With his attention to detail in ‘blonding’ and corrective colour his clientele quickly grew. Julio’s career highlights include styling the hair of Hispanic megastars such as Michelle Rodriguez and Pilar Montenegro for People Magazine (Español), for their 50 Most Beautiful Latin Issue. Julio has worked backstage for Imitation of Christ at New York City’s famed Fashion Week and Boston’s Disco Ball with Betsey Johnson. His educational work for Matrix as a Guest Artist has taken him to every major city across the United States and abroad to Europe including the Czech Republic, Hungary and Italy. Julio continuously works on photo shoots, and has been published in Modern Salon, Salon Magazine, Canadian Hairdresser, as well as European magazines. Julio continues his drive for education with his work as an Artistic Director for Matrix haircolour. “I love the hairdressing industry because it allows me to create beauty on a different canvas daily, either working behind the scenes with models or with our wonderful clients in the salon!”
Ariel is the Valentini Hair Design Salon Coordinator and Model. Her role within the salon is to match our stylist’s dynamic personalities with each unique client in hopes to develop a long-term relationship. Ariel has over 10 years of customer service experience and has studied both cosmetology and aesthetics in school. Ariel has a passion for raw and genuine beauty and is most inspired by styles that mix both down to earth with high end fashion.
Master Stylist / Make-Up Artist
Alicia’s precise cutting and colouring techniques make her a breathe of fresh air in our salon. Alicia is new to Guelph from Edmonton and loves to socialize as well as meet new people. She makes everybody in her chair feel at home with her bubbly and energetic personality. With over 15 years experience Alicia provides creative and edgy looks to prove to her clients she loves what she does. She specializes in short hair and loves to add her creative edge to every fun short hair look. Alicia is now accepting new clients!
Master Stylist / Make- up artist
Taz is our salon manager with an up-beat and outgoing personality that keeps up with the current trends to give you the latest style. Taz has been in the industry for over 6 years and has just started educating for Matrix recently. She has been a hair show and photoshoot competitor on multiple occasions with awards to show for it. She specializes in all aspects of colour to create you that perfect look to bring out your inner beauty.
Kaitlin has been making people feel beautiful for eight years and has recently joined our team. Her love of the hair industry began in high school and has grown leaps and bounds since then. Even after her formal training was completed, Kaitlin has continued to expand her knowledge by attending numerous trade conferences and courses presented by well-known names in the industry. Kaitlin loves to find the perfect blend of colour, cut and style to emphasize a client’s beauty. Her bubbly personality make her a perfect addition to the salon team!
I love making people feel exceptional and being a stylist allows me to do that while enhancing a client’s beauty.
Erika has worked in the salon industry for ten years. She has advanced training with product lines such as Matrix, Aveda, Moroccan Oil, Kérastase and Goldwell. She excels in all areas: colouring, cutting and styling, after extensive training with our creative and artistic directors. She specializes in blondes and extensions, but has a passion in working on all areas of hair. She consistently continues expanding her knowledge in order to make her guest feel beautiful inside and out. Her positive outlook, sweet demeanour and killer skills makes a highly sought after stylist.
meeting the hair wants and needs of my guests.
Emma Porcellato has been in the hair industry for 4 years. Starting out as our co-op student and participated in the accelerated OYAP Program. Emma specializes in Balayage, upstyles and hair extensions. Emma is always keeping up to date on the latest hair trends. She also has a strong competitive side with victories to prove it, most recently winning the Bangstyle Supreme title as well as the So You Think You Can Style Contest “Best Balayage” in which she placed first and was featured in Salon Magazine. She was also a 2018 Semifinalist in the Canadian HairDresser of the Year Awards in the student apprentice category. In Emma’s time off you’ll find her working on her next competition, travelling or spending time with her family and friends.
Allyssa, a graduate from La Luma Academy here in Guelph in 2017 has since been in the salon industry for two and a half years. She now continues to learn from our directors and our talented team. Specializing in balayage and long hair styles, Allyssa is consistently educating herself in the latest techniques so that each client always receives the very best experience in her chair. In her free time you will find her going out and spending time with friends and family as well as enjoying time at the gym or outside on long trail walks.
I became a Hairstylist because I enjoy transforming not just how the client looks, but how they feel.
Lorenda was originally taught the love of hair design at Voila Institute. Where the love was only furthered after improving her skills with the help of our very own Creative and Artistic Directors. Now she has been in the industry for 5 years and is still loving it. With her close attention to detail and perfectionist ways, she loves being able to create something that unique for all guest. When she’s not at work you will catch her going on her adventures, taking nature photos.
Stylist / Makeup Artist
Callie has been our team for two years. She came as a co-op student and was then taken under Julio’s mentorship. Working along side with him she excels in colour and is also a sought after make-up artist. This young talent gives 100% in everything she does.
Cherie finished her schooling at Gina’s Collage for Advanced Hairstyling in Waterloo and since then continues to learn from our directors and team. Cheries passion for hair stems from a young age and has only grown over the years with a constant desire to learn more. Her high attention to detail combined with her caring and passionate personality won’t settle for anything less then complete satisfaction from her clients. When not in the salon you will find Cherie spending quality time with her family and pets.